How to Find Out If AI Is Recommending You to Buyers and Sellers (And What to Do If It Isn't)

By Will Draper | Real Estate Marketing Coach | Updated June 2026

TL;DR

Buyers and sellers are using ChatGPT, Perplexity, and Google AI Overviews to find agents right now. If your online presence is thin or inconsistent, AI won't recommend you. This post gives you one prompt to run across three platforms, a step-by-step audit process, and a 30-day action plan to fix what's broken. Set aside 20-30 minutes. Run it.

Are Buyers and Sellers Using AI to Find Real Estate Agents?

Yes. And it's happening faster than most agents realize.

Someone types "who's a good real estate agent in [city]" into ChatGPT. Or asks Perplexity to recommend someone who specializes in first-time buyers. Or gets an AI Overview at the top of a Google search before they ever scroll to the organic results.

If your name doesn't come up, someone else's does.

That's the visibility problem. And the agents who fix it now are going to have a serious edge over the ones who figure it out two years from now.

Why Your Online Presence Matters More Than Ever for AI Search

AI doesn't browse your website the way a person would. It pulls from training data, live search results, and structured signals across the web. Review platforms. Directory listings. Published content. Mentions across multiple sources that all point to the same person.

If those signals are thin, inconsistent, or non-existent, AI either skips you entirely or returns something vague and generic that doesn't help anyone find you.

The good news: this is fixable. And the audit below tells you exactly where to start.

What You Need Before You Start

Just 20-30 minutes and three browser tabs. You'll run one prompt across Claude, ChatGPT, and Perplexity, then bring the results back together for a final analysis. No special tools. No paid software.

The Audit Prompt (Copy and Use This Exactly)

Replace the brackets with your information. Use this same prompt on all three platforms.

I want you to act as an independent researcher auditing the online presence and AI perception of a real estate agent. The agent's name is [YOUR FULL NAME] and they work in [YOUR CITY, STATE].

Please do the following:

1. Tell me everything you know about this agent. Include their brokerage, their specialties, their market, and any reputation signals you can identify such as reviews, mentions, or directory listings.

2. Rate their overall online presence on a scale of 1 to 100 based on how much accurate, consistent information you were able to find. Explain your rating.

3. If someone asked you to recommend a real estate agent in [YOUR CITY, STATE], would this agent come up? Why or why not?

4. Identify the biggest gaps in their online presence that are likely hurting their visibility with AI tools and search engines.

5. Give them specific actions they can take in the next 30 days to improve how AI perceives and recommends them.

Be direct and specific. Do not be encouraging for the sake of it. If their presence is weak, say so and explain why.

Step 1: Run It on Claude

Go to claude.ai and start a new conversation. Paste the prompt with your name and market filled in.

Take a screenshot of the full response when it finishes.

What Claude is doing: Claude pulls from its training data and synthesizes what the internet has written about you up to its knowledge cutoff. Think of it as your permanent digital footprint. If Claude knows a lot about you, your presence has been consistent for a while. If Claude knows very little, your footprint is thin.

Step 2: Run It on ChatGPT

Go to chatgpt.com and start a new conversation. Paste the same prompt.

Take a screenshot of the full response.

What ChatGPT is doing: Similar to Claude, ChatGPT works primarily from training data unless you have the browsing feature enabled. Pay attention to how much it knows and how accurate it is. ChatGPT tends to surface agents with high review volume on platforms like Zillow and Realtor.com. If it returns something vague or generic, that's a signal.

Step 3: Run It on Perplexity

Go to perplexity.ai and start a new conversation. Paste the same prompt.

Take a screenshot of the full response.

What Perplexity is doing: This one is different. Perplexity searches the live web and cites every source it uses. Whatever it finds is what anyone searching for you online could find right now. It's the most transparent mirror of your current presence. If it can't find much, or if it cites outdated or incorrect information, those are the exact gaps you need to close.

Step 4: Bring Everything Back Into Claude for Your Final Audit

Start a fresh Claude conversation. Paste your ChatGPT response, then your Perplexity response. Then paste this analysis prompt:

I just ran an online presence audit across three AI platforms: Claude, ChatGPT, and Perplexity. I have pasted the ChatGPT response and the Perplexity response above.

I also ran the same prompt on Claude in a separate conversation and received a similar audit from that session.

Please do the following:

1. Analyze all three audit responses together. Identify what each platform was able to confirm about this agent, what each platform flagged as missing or weak, and where the three responses conflict or contradict each other.

2. Write a single consolidated presence audit that pulls the most important findings from all three platforms. Call out specific platforms by name where relevant.

3. Give this agent an overall online presence score from 1 to 100 based on what the three audits reveal together. Explain the score.

4. Build a specific week-by-week action plan for the next 30 days. Break it into four weeks. Each week should have clear, specific tasks the agent can complete in about one hour. Prioritize the fixes that will have the biggest impact on how AI tools find and recommend them.

Be direct. Prioritize ruthlessly. Do not pad the action plan with tasks that can wait.

Claude will cross-reference all three audits, identify where they agree and conflict, and produce one consolidated report with a clear week-by-week action plan.

Step 5: Work the Plan

You now have a 30-day action plan built specifically for your online presence.

Block one hour on the same day every week and treat it like a listing appointment. Do the work, check it off, move to the next week.

The agents who run this audit and do nothing with it will be in the same spot 90 days from now. The ones who work the plan will start showing up in ways they weren't before. One hour a week compounds fast.

Step 6: Share What You Found

If you're inside the Social Agent Pro community, post one thing you discovered from this audit. It can be something that surprised you, something that made you cringe, or something that motivated you.

When you write out what you learned, you lock it in. And when other agents see your post, it helps them know what to look for in their own audit.

A Few Things to Keep in Mind

Your results will vary based on how long you've been active online. An agent who has been posting content, collecting reviews, and maintaining their Google Business Profile for two years will show up differently than one who hasn't touched their profiles in a while. Neither result is permanent. Both are fixable.

The goal isn't a perfect score. It's a clear picture of where you stand so you know what to work on next.

Run this audit every 90 days. Your presence will improve. The AI responses will change. Watching that progress over time is one of the most motivating things you can do for your business.

Frequently Asked Questions

Does AI recommend real estate agents to buyers and sellers?

Yes. Tools like ChatGPT, Perplexity, and Google AI Overviews are increasingly used by buyers and sellers to find and vet agents. If your online presence is thin or inconsistent, AI either won't mention you or will mention someone else instead.

How do I find out if AI knows who I am as a real estate agent?

Run the audit prompt in this post on Claude, ChatGPT, and Perplexity. Each platform will tell you how much it knows about you, rate your online presence, and identify what's missing. Then bring all three responses back into Claude for a consolidated analysis and 30-day action plan.

What makes AI recommend a real estate agent?

AI recommends agents who have consistent, accurate information across multiple online sources: Google Business Profile, review platforms like Zillow and Realtor.com, directory listings, and published content like blogs and videos. NAP consistency (name, address, phone) across directories is the foundation everything else builds on.

How often should I run this AI audit?

Every 90 days. Your presence improves over time as you add reviews, publish content, and clean up directories. Running the audit quarterly lets you track that progress and spot new gaps before they cost you.

What is the difference between how Claude, ChatGPT, and Perplexity find information about me?

Claude and ChatGPT primarily pull from training data, which reflects your historical digital footprint up to their knowledge cutoff. Perplexity searches the live web and cites every source it uses, making it the most current and transparent mirror of what anyone can find about you online right now.

Want to go deeper on getting found online? The Social Agent Pro community is where agents build the systems to show up in search, social, email, and AI, all connected. Try it free for 7 days.

Get found. Stay found. -- Will Draper