TheĀ Playbook Blog

The marketing library for agents who want to work smarter, not harder.

Real estate marketing blog cover about using an AirBnB poll on Instagram, Facebook, and email to find investor leads.
How to Use an AirBnB Poll to Generate Real Estate Leads on Instagram, Facebook, and Email leads May 26, 2026

TL;DR

Posting a simple poll that asks your audience if they own an AirBnB or investment property is one of the fastest ways to identify serious buyers and hidden sellers in your existing database. Th...

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Real estate agent using an Instagram poll on her phone and email on her laptop to generate open house leads from her database.
How to Turn Open House Season Into Leads From Your Database (Without Hosting One) email leads open house story May 19, 2026

TL;DR: Most agents treat open houses as a one-time event. This two-part play uses open house activity in your market as a conversation starter with your entire database. Part one is an Instagram Story...

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Will Draper | Real Estate Marketing Coach

Will Draper

Will Draper is a real estate marketing coach and the founder of Social Agent Pro. He helps agents get found by the right buyers and sellers using social media, email, Google, and AI search, without cold calling.