The Playbook Blog
The marketing library for agents who want to work smarter, not harder.
By Will Draper, Real Estate Marketing Coach | Published June 2026 | Updated June 2026
TL;DR
When buyers ask ChatGPT, Perplexity, or Google AI who to call in your market, AI pulls from your reviews...
Boring Beats Viral: The Real Estate Content That Actually Generates Leads
Boring Beats Viral: The Real Estate Content That Actually Generates Leads
By Will Draper, Real Estate Marketing Coach a
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Overproduced real estate videos feel like commercials to buyers now, and buyers skip commercials. A shaky iPhone walkthrough with an honest voiceover consistently outperforms cinematic drone edits ...
TL;DR
Posting a simple poll that asks your audience if they own an AirBnB or investment property is one of the fastest ways to identify serious buyers and hidden sellers in your existing database. Th...
TL;DR: Most agents treat open houses as a one-time event. This two-part play uses open house activity in your market as a conversation starter with your entire database. Part one is an Instagram Story...
